THERE IS NOTHING AVERAGE ABOUT WHAT YOU OFFER AND YOUR BRANDING SHOULD REFLECT THAT.

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OUR PROCESS

RESEARCH

Branding is so much more that logos and colors. Great branding begins on a strategic foundation.

At this beginning stage, we gather information and analyse our findings to get to know your business, industry, competitors, target audience and all of your existing branding and design. We do this through intentional desk research and, crucially, through listening to you.

This helps to:

  • Enables us to align ourselves with your vision
  • Helps us understand your business challenges
  • Unravels areas of opportunity and improvement
  • 01

    STRATEGY

    Our research findings inform the brand strategy. While the research phase was about exploration, this step of the branding process is about being focused and consolidating your values, aspirations as a business and vision for the future.

    02

    DESIGN

    We create a meaningful and memorable visual identity for your business that goes far beyond just the logo. Design is not an artform but the product of informed decision-making, so our design work is always guided by the research and strategy phases.

    This entails:

  • Logo Design - The logo is the most important visual asset of your business, so is designed to capture the essence of your brand in the simplest and most expressive form possible.
  • Brand Expression - Whether it is a set of graphic assets or a specific illustration, the whole design identity is created around a coherent system.
  • Typography - A set of typefaces is selected, then typography and layout styles are devised so that your brand is consistent and polished even in its simplest form.
  • Colors - Associating your brand with unique colours helps people to recognise it quicker. Your brand colour palette is assembled.
  • Brand Guidelines - To help you maintain a consistent brand, we produce a document outlining the crucial rules of your visual identity system.
  • Website Design - A custom Wordpress or Squarespace website designed to match your new brand + convert.
  • 03

    READY TO START YOUR BRAND JOURNEY?

    WE ARE CURRENTLY ACCEPTING NEW APPLICATIONS

    INQUIRE TODAY!

    — Nicole Smolinski

    CLIENT LOVE

    2021 Client

    "Working with HelloKarla helped me further narrow down my brand's vision and helped me transform the heart behind my business into a professional, attractive, purposeful brand! Her patience and willingness to listen to my own creative vision, while adding her own extensive brand knowledge to my ideas, made for a collaborative experience that I really appreciated."