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Branding is so much more that logos and colors. Great branding begins on a strategic foundation.
At this beginning stage, we gather information and analyse our findings to get to know your business, industry, competitors, target audience and all of your existing branding and design. We do this through intentional desk research and, crucially, through listening to you.
This helps to:
Our research findings inform the brand strategy. While the research phase was about exploration, this step of the branding process is about being focused and consolidating your values, aspirations as a business and vision for the future.
We create a meaningful and memorable visual identity for your business that goes far beyond just the logo. Design is not an artform but the product of informed decision-making, so our design work is always guided by the research and strategy phases.
— Nicole Smolinski
"Working with HelloKarla helped me further narrow down my brand's vision and helped me transform the heart behind my business into a professional, attractive, purposeful brand! Her patience and willingness to listen to my own creative vision, while adding her own extensive brand knowledge to my ideas, made for a collaborative experience that I really appreciated."